1.4. Legitimate interests of the Seller
In justified cases, the Seller may process personal data on the legal basis of protecting its legitimate interests.
However, the Seller always carefully assesses and ensures that the interest in processing your data for this purpose
does not disproportionately interfere with your privacy.
Identification of persons acting on behalf of the Buyer – a legal entity:
This typically concerns members of statutory bodies, employees or other authorised persons who are not themselves
a party to the contract with the Seller, but who conclude the contract on behalf of the Buyer,
communicate with the Seller and otherwise act towards the Seller on behalf of the Buyer.
We need the personal data of these persons in order to communicate and act with the Buyer for the purpose
of concluding the Purchase Agreement or the Agreement on Registration and Account in the E-shop,
their further performance and, where applicable, the exercise of the Buyer’s rights.
For these persons, we usually process name, surname, e-mail, telephone number, delivery address,
information about job position or other relationship to the Buyer, and data from communication with them.
Proof of consent to the terms and conditions:
In the case of concluding a contract with the Buyer or User online (by electronic means),
we store data necessary to identify the Buyer or User as a contractual party,
so that in the event of later doubts or disputes we have a timestamp available
as proof of the conclusion of the contract and of consent to our terms and conditions in their specific wording.
Defence and enforcement of legal claims:
We process personal data for the purposes of protecting our legitimate interest,
which is to ensure the possibility of our defence in the event of potential legal disputes,
proceedings before courts, or inspections by state authorities or other public administration bodies
(typically the Czech Trade Inspection Authority, etc.).
We process data in order to be able to demonstrate, where necessary, that we have acted
in accordance with our contractual obligations and legal regulations.
In this context, we typically process identification and contact data of the Buyer or User,
or persons acting on behalf of the Buyer or User, data on concluded contracts,
their performance and communication with the Buyer or User, or persons acting on behalf of the Buyer or User.
1.5. Sending commercial communications
In the case of Buyers with whom we have concluded a Purchase Agreement or who have registered in the E-shop
and created a user account, and in connection with that we have obtained their e-mail and/or telephone number,
or in the case of other persons who have actively and voluntarily subscribed to our newsletters,
we process the personal data of these persons to the extent of their e-mail and telephone number
for the purpose of sending information and updates about our services and products
(commercial communications).
The legal basis for processing personal data for the purposes of sending commercial communications,
in the case of Buyers with whom we have concluded a Purchase Agreement or who have a user account,
is the legitimate interest of the Seller in informing them about the latest offers of the Seller.
The legal basis for processing personal data for the purposes of sending commercial communications,
in the case of persons who have actively subscribed to the newsletter themselves,
without us having concluded a contract with them, is their consent granted by subscribing
to commercial communications.
1.6. Cookies, analytics and advertising technologies
When operating the E-shop, we use cookies and similar technologies that help us ensure
the proper functioning of the website, security, analytics, traffic measurement,
ad performance measurement, remarketing and ad personalization (ads personalization).
Depending on your choice in the cookie banner, we may process in particular the following data:
IP address, device and browser information, cookies and advertising identifiers,
information about website visits, pages viewed, clicks, traffic source and conversion data.
We use necessary cookies for the purpose of ensuring website functionality and security.
Analytical and advertising cookies and related personal data are used only on the basis of your consent.
We use this data mainly for traffic evaluation, website improvement, campaign effectiveness measurement,
displaying personalized and non-personalized advertising, and limiting repeated ad display.
More detailed information on how Google processes data obtained from websites and apps
using its services can be found here:
How Google processes data.